Consumers Misinformed About Organic Food

“Why Consumers Pay More for Organic Foods? Fear Sells and Marketers Know it,” by Academics Review.
An extensive review of more than 200 published academic, industry and government research reports into why consumers adopt organic product purchasing behaviors was conducted by Academics Review – a non-profit led by independent academic experts in agriculture and food sciences.  This review was then supplemented with an assessment of more than 1,000 news reports, 500 website and social media account evaluations and reviews of hundreds of other marketing materials, advertisements, analyst presentations, speeches and advocacy reports generated between 1988 and 2014.  Our findings were reviewed and endorsed by an international panel of independent agricultural science, food science, economic and legal experts from respected international institutions with extensive experience in academic food and agriculture research and publishing. Our report finds consumers have spent hundreds of billion dollars purchasing premium-priced organic food products based on false or misleading perceptions about comparative product food safety, nutrition and health attributes. Read more.