We’ve entered scary season. On Halloween, people actually enjoy getting spooked. Yet increasingly, feeling frightened isn’t a choice or a once-a-year occurrence. Each day, Americans, particularly moms, are told they should be terrified – not of monsters, goblins and ghosts – but of their spray cleaner, makeup, moisturizer, their children’s clothing and the food they eat. Why is every day Halloween for so many American moms? The reason is simple: Environmental organizations realize that fear is profitable and effective, and moms are eating it up in spite of the high cost to their family’s budget, their confidence as mothers and their sense of safety and security. Read more at US News & World Report.