“Shady Marketing Claims for “Green” Cleaning Products,” by Richard Morrison.
The Wall Street Journal reports today on the murky world of marketing for “green” and “natural” household products. Ads for these flower-scented and creatively-named brands often claim—or, at least, strongly imply—that they are safer and healthier that mainstream cleaning and deodorizing agents. Such claims are often made even when both products are chemically similar or borderline identical. Read more.
Not So Green Products
April 4, 2016
