The environmental group behind the Mind the Store Campaign is dead set on making products less safe. That makes me mad. As a mother, I simply don’t understand why this group is so determined to take perfectly safe and reasonably priced products and make them less so—especially when many of the products the campaign targets are for kids. Thankfully, the campaign’s first phase (to pressure retailers to take products off store shelves) failed miserably. That’s good news for consumers as compliance with this campaign would have resulted in thousands of products being pulled from the marketplace. It’s also good news for moms because what the Mind the Store Campaign fails to mention is that compliance with the campaign would have resulted in thousands of products being subject to redesign—a redesign that would have left these products far less safe. – See more at: http://iwf.org/blog/2791751/#sthash.WwGI4xEY.dpufRead the full article at IWF’s Inkwell Blog.